Tabletops.com is a leading provider of premium gemstone, marble, wood, and other material tabletops in various styles and designs. The brand offers elegant solutions to elevate living spaces, with a mission to make luxury home decor both accessible and aesthetically captivating through exceptional craftsmanship and innovative design.
Services Provided
Custom Website Design
Crafted a user-friendly interface that aligns with the brand’s identity.
SEO
Optimized meta tags, headers, and content to improve search engine rankings.
Website Maintenance
Provided regular updates and backups to keep the website running smoothly and securely.
Challenges
The primary challenge for Tabletops.com was creating an online platform that effectively showcased its diverse tabletop collections, each defined by unique materials like gemstone, marble, and wood. They needed to highlight various attributes such as style, design, shape, use, and craftsmanship in a way that was easy for customers to navigate.
Establishing Tabletops as a luxury brand
Mobile Experience
Customizability
Highlighting craftsmanship and quality.
Improving search visibility
Lack of Trust Signals
Approach
To bring Tabletops vision to life, we focused on creating a user-centric, visually appealing platform that showcases their premium tabletops. Our approach involved deeply understanding the brand’s commitment to quality craftsmanship and luxurious materials, ensuring that each product’s attributes—such as style, design, shape, and use—were highlighted clearly.
Aligned design with the brand identity.
Organized products by material, style, and room type
Showcased premium tabletops with detailed pages.
Improved visibility through targeted keyword strategies.
Optimized website for speed and performance.
Used a refined colour palette and clean design
Result
The newly launched Tabletops website successfully attracted more organic traffic, improved user engagement, and boosted conversion rates. The intuitive design and clear product categorization helped customers easily explore premium tabletops, resulting in increased sales and positive customer feedback
40%
Increase in Organic Traffic
15%
Decrease in Bounce Rate
25%
Improvement in Conversion Rate
Client testimonial
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Andrew Mason (Company CEO)
